Monthly Archives: October 2012

The Anatomy of Desire

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In “The Willpower Instinct,” by Stanford University psychology instructor Kelly McGonigal, she defines willpower as composed of three parts: “I Will, I Won’t and I Want.” These three functions reside in the prefrontal cortex of the brain—something we humans have more of than most other animals.

“I Will” is the function that allows you to get things done, even if they are hard. “I Won’t” is the function that prevents you from eating something unhealthy or spending more money than you should. “I Want” is the function that tells you what you desire—what you really desire. So when your sweet tooth is screaming at you to drink a chocolate frappucino, “I Want” can remind you that what you really desire is losing 15 pounds. These three elements combine to create what we call willpower—the ability to control impulses that tempt us to do things that may not be in our best interests.

Our willpower is often at odds with our impulsive self, rooted in a deeper, more primitive part of the brain. We still need that older, less sophisticated system because it also provides us with valuable instincts such as fear and disgust that work to keep us safe and healthy. But our baser selves are always urging us to act on impulse, so it’s a pretty constant struggle.

Fortunately, there’s an easy way to increase willpower, according to McGonigal: meditation. Dr. McGonigal is a scientist, not a Buddhist nun or new-age guru, and she backs up her assertions with scientific evidence.

The enemy of impulse is mindfulness: being present and aware of what you are doing and which decisions you are making at all times. A lot of poor decisions can be made while you are thinking about something else. For example, how many times have you suddenly come to the realization during a meal that you have eaten more than you intended, or eaten something that you shouldn’t have? Maybe you were reading a book or talking to a friend, and “didn’t notice”. That was your impulsive self, slipping one over on the prefrontal cortex while you were distracted. When you are fully aware of your decisions, you are more likely to make the right ones.

Meditation improves mindfulness. Neuroscientist have discovered that meditation trains the brain to become better at self-control, including “attention, focus, stress management, impulse control, and self-awareness,” according to McGonigal’s book. Just three hours of meditation practice led to an increase in these benefits, and after 11 hours, novice meditators increased the neural connections needed for focus and impulse control. Eight weeks of daily meditation increased the gray matter of the prefrontal cortex and led to increased self-awareness, or mindfulness in the individuals studied.

Meditation is easy, and does not necessarily involve spiritual seeking or levitation, or any of those other weird things you sometimes hear about. It is a matter of setting aside a period of time to sit and be quiet (including the inner voice we always hear). Be quiet, don’t fidget, and focus on something neutral, like breathing. It isn’t necessary to turn off that inner voice entirely; just notice that you have become distracted, and return to your focus on breathing. Start with five minutes and work up to a longer period. Even distracted meditation is better than none and will have positive benefits, so don’t get discouraged.

For excellent and simple instruction on how to meditate, see page 26 of McGonigal’s book, “The Willpower Instinct”. There are also several meditation resources online—try Googling “how to meditate” and you’ll find something that works for you.

Losing Weight Is #$@**!!?> Hard! Here’s Something To Help.

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“Up to 60% of the population can be affected by hidden food sensitivities …that can cause symptoms like weight gain.”—Dr. Mark Hyman, speaking to Dr. Mehmet Oz in “Are Food Allergies Making You Fat? Part 1”

Maybe you’ve tried dieting and exercise, but nothing works. Perhaps you’ve tried weight-loss groups and paid for the privilege. Maybe you tried Atkins, South Beach, The Zone, Pritikin, Jenny Craig–and nothing works.

Maybe it’s not your fault. Maybe you have undiscovered food sensitivities. We’re not talking about allergies, where you might get hives,  migraine, nausea, or worse. Food sensitivities can go undetected forever because the symptoms may not be obvious.

When you eat a food to which you are sensitive, the body reacts as it does to any stressor; it releases stress hormones. Stress hormones cause inflammation in the body that short-circuits the body’s insulin response, causing two problems:

  • Fat gets released into the bloodstream, an underlying cause of hypertension, type 2 diabetes and heart disease.
  • Glucose in the blood gets stored as fat, and your stressed body is determined to hold on to every precious gram of fat as long as it can.

Now there is a way to test yourself for food sensitivities easily and non-obtrusively with the new version of SweetBeat™, the iPhone app from SweetWater Health, LLC.  The test is a pulse test originally developed by immunologist Dr. Arthur F. Coca, who found that when a person eats a food to which he or she is sensitive, the pulse accelerates at least 16 beats per minute over the average resting rate.

With the new camera sensor included in the new version of SweetBeat, you take your pulse first thing in the morning, then right before eating and another three times after eating. (And a final one at night when you go to bed.) If you wear a chest strap monitor instead of using the camera sensor, the testing occurs automatically after you have recorded a meal.

If you have eaten something to which you are sensitive, your meal is given a red “X.” If you ate no offending foods, your meal receives a green check mark. In the event that you discover a red “X,” you will need to test different components of the meal to see what caused the problem—and then you can get rid of the stuff that’s making you fat.

It turns out that stress also causes inflammation, with the same distressing effect on your waistline. The original function of SweetBeat was to monitor and manage stress—and all those features are still included in the new SweetBeat (along with some nifty new features such as heart rate recovery and some cool graphs). The two features—stress management and testing for food sensitivities—are designed to help you lower major causes of inflammation—and assist you in losing those extra pounds.

The new SweetBeat is available in the Apple App Store now for $4.99. Users who have already purchased SweetBeat can upgrade for free.

Here’s our press release that went out today:

October 4, 2012—Los Gatos, CA—A new weight-loss feature has been included in the new, upgraded version of SweetBeat, originally released last February as a stress detection and management app. The dual-purpose app can help people manage food sensitivities, willpower, stamina, resilience, stress and heart rate variability with in-app graphs. The new and improved SweetBeat, from SweetWater Health LLC, is available now from the Apple iTunes Store for $4.99. People who have already purchased SweetBeat can upgrade to the new version for free. The new version of SweetBeat is compatible with the iPhone 4, 4S, and 5. Future versions will be compatible with Android phones.

“Stress management is an important component of a weight-loss program,” said Ronda Collier, the CEO of SweetWater Health and SweetBeat’s developer. “Stress releases hormones such as cortisol that can signal the body to retain fat or even cause fat cells to grow. Combining stress management and weight loss in a single app makes perfect sense.”

SweetBeat offers clinical-grade heart rate variability biofeedback for stress monitoring and management, and now offers a food sensitivity test using a methodology developed by immunologist Dr. Arthur F. Coca. According to Dr. Coca, foods to which the body is sensitive will elevate the heart rate by sixteen beats per minute or more.[1] SweetBeat allows users to measure their hearts’ reactions to different foods and eliminate inflammation by dropping incompatible foods from their diets.

How the Food Sensitivity Test Works

Food sensitivities are a reaction from the immune system or a result of the body’s lack of proper enzymes to digest foods. When the body reacts to a food, it sends out inflammatory messenger proteins, cortisol and adrenaline, to tag the food particles for removal. This sets up a cascade of events, creating low-level inflammation that can affect the body in a number of ways. For example, low-level inflammation may affect the gastrointestinal tract, resulting in impaired digestion, it may cause sore joints or headaches, and it can prevent weight loss. A person with low-level inflammation may never notice the symptoms, or may not connect them with the foods he or she has eaten. By eliminating inflammation caused by food sensitivities, users should find losing weight less difficult. To use the food sensitivity test, a user must first take a morning reading of the pulse to establish a baseline for the day. Before eating a meal, the user records the foods comprising the next meal and performs a pulse test. After the user is finished eating, the app will prompt users to record their heart rates every 30 minutes until 90 minutes have passed. Once testing is complete, the meal will either pass or fail for food sensitivity, indicated by a red “X” or a green checkmark.

The new feature comes with a camera sensor for taking quick and easy heart rate measurements. While customers can also use one of the affordable heart rate monitors compatible with SweetBeat, the camera sensor is a convenient way for consumers to adopt the food sensitivity test into their everyday life. Using the camera sensor merely requires holding the tip of one’s index finger over the iPhone camera lens and flash.

New SweetBeat Features

SweetBeat has been updated with several new measurements based on heart rate variability. Using a compatible heart rate monitor, the user can now measure willpower and resilience. At the end of an exercise session, the user can also measure stamina through heart rate recovery. This is helpful to those who want to see how quickly the heart recovers its normal resting rate. The faster the heart recovers, the greater the stamina.

Users can now view their sessions over time to see specific trends in heart rate variability, stress or heart rate. The monitor screen with heart rate variability and stress management, the breath pacer, and the sensitivity and personality settings are still available in the upgraded version.

The calendar is available to registered users through the secure and private MySweetBeat page on SweetWater Health’s website. For more detail on using SweetBeat’s weight-loss feature, please download our whitepaper: “Five Easy Steps to Weight Loss.”

 

 

 


[1] Dr. Coca’s Pulse Test document is available free at http://www.soilandhealth.org/02/0201hyglibcat/020108.coca.pdf